R and B Singer, Bankole Wellington (aka Banky W), has announced the rebranding of his record label, Empire Mates Entertainment (E.M.E.).
E.M.E. was the starting record label for popular names in the music industry including Wizkid, Skales and Niyola.
He said the E.M.E is now a full-fledged Media Agency which will focus on creative Marketing, Advertising, PR, Brand Events/Activation’s, and talent management.
The singer on Tuesday shared the news in a two-part instagram post via his account @bankywellington, where he recounted the history of the label and the decision to redefine it.
After nine years of operation in Nigeria’s music industry, the singer and actor said it became necessary to shutdown the label in January 2017, due to the restructuring.
According to him, E.M.E.’s business venture will now be marketing, advertising, public relations, branding, shooting of television commercials and documentaries.
He also added that the agency is not restricted to music artists, but will also cater for creative people in other areas such as sports, radio and television; and acting.
Banky W named his wife Adesua Etomi, DJ Xclusive, Ebuka Obi-Uchendu, Host of the BBNaija 2018 `Double Wahala’ TV show and Tolu ‘Toolz’ Oniru as the first set of clients of the rebranded company.
He wrote: “We have played our little part in helping discover/boost the careers of a number of talents in the music business (some of your favourite artists, producers and engineers).
“In January, 2017, after nine years of being in the Nigerian music industry, we decided it was time to quietly close the record label arm of our business.
“Essentially, we have restricted our business and instead of operating just as a record label, we have expanded and changed our focus a bit.
“This switch in focus has been amazing and fulfilling behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists.
“But even in the talent management side, we are no longer restricted to working with just music artists.
“We still work with musicians, but also work with On Air Personalities, actors, and evaluating sports management as well.’’
E.M.E. was founded by Banky W and his best friend, Tunde Demuren in 2002 while they were at the university in New York.
Wizkid reportedly parted ways with E.M.E in February 2013, to start his own label ‘Starboy’.
Skales also moved on from E.M.E. following the expiration of his contract.
The label was best known for its 2013 compilation album ‘Empire Mates State of Mind’.
Empire Mates Entertainment (EME) was started by @captdemuren & I, way back in 2001/2002 – in my dorm room at my University in NY. The reason we used the word “Empire” was because Tunde and I were crazy enough to dream that we could build a company that would eventually become an Empire.. one that would serve as the launching pad for not only my career goals in music, movies and other interests… but one that would also serve as a stepping stone for other talents to become more successful and achieve their goals as well. We started the record label part of it right there in my room, which we relocated to Lagos around Vals day 2008 – and we thank God for guiding and crowning our efforts thus far; we’ve played our little part in helping discover/boost the careers of a number of talents in the Music business (some of your favourite Artists, Producers & Engineers..) and we are forever grateful for the opportunity to live out our dreams by giving others a platform to shine as well. In January of 2017, after 9 years of being in the Nigerian Music Industry, we decided it was time to quietly close the Record Label Arm of our business (Part 1.. pls read next post 😁)
(Part 2 – continued from previous post) Essentially we have restructured our business.. and instead of operating just as a record label, we have expanded and changed our focus a bit… we are now a full fledged Media Agency that focuses on Creative Marketing, Advertising, PR, Brand Events/Activations AND a talent management firm. This switch in focus has been amazing and fulfilling.. behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists.. but even in the talent management side, we are no longer restricted to working with just Music Artistes. We still work with Musicians, but we also work with OAP’s, Actors and are evaluating sports management as well. The goal was always to find talents and brands we believe in, and partner with them to help them become more successful… now we have expanded to do that for more than just the Music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents. At the moment, our clients are: @djxclusive83, @ebuka, @toolzo, @adesuaetomi, and of course yours truly Mr W. (And a few corporate brands as well) Talk to us for all things Marketing/Advertising/PR/Media/Entertainment. We shoot tvc’s and documentaries just as great as we do music videos. We launch brands and products as well as we have launched Artists. Need some help with your digital marketing? Need an ad campaign? Influencers for your next launch? Finding the right brand ambassadors for your product? We are your one stop shop for the marriage between corporate Africa and Entertainment. For a simple reference, it’s kind of like how Jay went from Rocafella to Roc Nation. Just.. same name, new targets. @theofficialeme_ is our IG page, and for booking any of our clients pls holla at us directly. Grateful for our past, and excited about our future.. this is EME. God bless you all and thanks for the support.